Internet marketing, advertising tips to be presented at chamber luncheon By Daniel Guyton Chamber Volunteer Scott Jacobs, owner of Jacobs iServices and Pine Straw Direct, will present “Maximizing Your Web Presence- Search Engine Optimization, Online Brand Awareness, E-mail Marketing and more” at the Nacogdoches County Chamber of Commerce Fifth Friday Luncheon on May 29 from noon to 1 p.m. at Hotel Fredonia. The event sponsor is KTRE. "In these tougher economic times, internet marketing has an excellent return on investment and should be a critical part of every company's overall marketing strategy," Jacobs said. "This presentation introduces Web site structure, search engine optimization and marketing, online brand awareness, customer feedback, social media and email marketing." Jacobs holds both a B.S. and a M.S. from the University of Houston . He has almost two decades of extensive experience in computer hardware and software applications, thirteen years experience in the environmental compliance field, and seven years experience in safety and health. Immediately following the lunch, all are invited to attend a short presentation, which is free of charge and will show business owners how effective advertising on KTRE.com will increase awareness. Those in attendance will receive a free trial ad normally worth over $100. Jacobs iServices, www.jacobsiservices.com, is a full service internet marketing company that assists companies with their online marketing/advertising needs in order to increase their client’s sales and market share. They have hands-on experience in all phases of internet marking, which includes website development, design, analysis, usability, marketing, operation, maintenance, search engine marketing, search engine optimization, social media applications, e-mail marketing, customer service applications, data collection/reporting and other aspects. Pine Straw Direct, www.pinestrawdirect.com, is an internet based wholesale and retail distributor that markets, sells, and ships large volumes of baled pine straw to customers throughout the entire United States for use as a gardening and landscaping mulch and as an erosion control product. The luncheon serves as the chamber’s monthly membership meeting. Reservations are required by May 28. Lunch is $16 at the door. Those attending are asked to fax a registration form, which is available at www.nacogdoches.org, or call 560-5533. All attending can enter a $50 drawing. All chamber members are entered in a $100 drawing, but the winner must be present at the meeting.