Good morning,

In 2007, Alexa von Tobel left Harvard Business School and moved to New York City to launch LearnVest, a company designed to demystify financial planning for everyone.

She was, in her own estimation, someone who could use some financial advice herself. But she had a lot of conviction--which became useful when the global economy went into free fall shortly thereafter. On Tuesday, during Inc.’s latest Real Talk: Business Reboot webinar, von Tobel said she remembers thinking, “This could not be a scarier time to start a new business.”

Simultaneously, she thought: “I’m so certain this is the right time.”

Her bet paid off: Seven years later, Northwestern Mutual acquired LearnVest for $375 million. Today, von Tobel is the founder and managing partner of Inspired Capital, the author of multiple books, and the host of Inc.’s Founders Project podcast. And with the world in another period of uncertainty, she’s convinced that zigging while others zag is your best strategy.

Check out our recap of the hourlong discussion with von Tobel to learn why moments of crisis are “a wonderful time to build a business.” You’ll pick up some other useful nuggets of advice, too--and if you’re strapped for time, you can always watch video clips of the event’s highlights.

--Cameron Albert-Deitch
Reporter, Inc.